Little Dreams

Privacy Policy

Last updated: 26 October 2026

Need to delete your Little Dreams account? View the account deletion instructions. You can request deletion without installing or signing in to the app.

Little Dreams respects your privacy and recognises that information relating to children and families requires particular care.

This Privacy Policy explains how Mavbelick, operator of Little Dreams ("Little Dreams", "we", "our" or "us"), collects, holds, uses and discloses personal information.

Our details are:

This Privacy Policy applies to the Little Dreams mobile application, associated websites and services.

1. Information we collect

The information we collect depends on which Little Dreams features you use.

It may include information that identifies you directly as well as information relating to a child whose profile you manage.

2. Account information

When you create or maintain an account, we may collect information such as:

We use this information to create, secure and administer your account and provide the services.

Tester registration. When you apply for Android closed testing, we collect the name, Google Play email address, state or territory, eligibility confirmations and related registration status needed to assess eligibility, send verification messages, administer testing and apply the published promotion terms. Completing the website form is separate from verifying an email address or meeting prize-draw requirements. We may use limited, non-identifying registration-funnel counts for troubleshooting and measuring the registration process. We do not use tester registration as consent to unrelated promotional email.

3. Information about children

Little Dreams allows an authorised adult to create and manage child profiles.

Information associated with a child profile may include:

We collect this information only where it is entered, uploaded or generated through use of the services.

4. Authority to provide a child's information

Little Dreams is intended to be operated by adults responsible for a child's care.

By entering information about a child, you confirm that you are authorised to provide and manage that information.

You should not enter information about a child if you do not have appropriate authority to do so.

5. Sleep analysis and derived information

Little Dreams may process recorded information to generate additional information or inferences.

This may include:

These outputs are derived from information available within Little Dreams and may change as new information is recorded.

6. Artificial intelligence and automated processing

Certain Little Dreams features use automated systems, algorithms, statistical techniques, machine learning or artificial intelligence to analyse sleep-related information and generate personalised guidance.

These systems may be used to:

Where Little Dreams uses a third-party artificial intelligence provider, limited child-related information may be transmitted to that provider for the purpose of generating personalised guidance.

This information may include:

Little Dreams does not include the user's account identifier, family identifier or internal child identifier in the information sent to the artificial intelligence provider as part of the AI prompt.

Artificial intelligence is used to assist in presenting and explaining guidance. It does not replace professional medical judgement and should not be relied upon as medical advice, diagnosis or treatment.

Where a third-party artificial intelligence provider is used, we take reasonable steps to ensure that information is handled consistently with this Privacy Policy and our legal obligations.

7. Medication information

If you choose to use medication-recording functionality, information you enter may include:

Medication information may constitute sensitive or health-related information.

We use this information only to provide the functionality you request and for other purposes described in this Privacy Policy.

Medication time-since-recording alerts are optional. They do not estimate medication absorption or determine when a dose is due. Where available, next-dose reminder intervals are entered by caregivers using the medicine instructions or advice from a health professional. You can manage the automatic recording reminders in notification settings.

8. Family Access

Eligible Little Dreams plans may allow you to share access to a child profile with another authorised person. The Family Access roles available to you depend on your subscription plan.

Where Family Access is used:

You should only invite people whom you trust and who are authorised to access information about the relevant child.

9. Device and technical information

When you use Little Dreams, we may automatically receive technical information such as:

We may use this information to operate, secure, troubleshoot and improve Little Dreams.

10. Usage information

We may collect information about how the app is used, such as:

Where reasonably possible, analytics information may be aggregated or de-identified.

11. Notifications

If you enable notifications, Little Dreams may process device notification identifiers and information required to determine which reminders or notifications should be delivered.

Notifications may relate to:

You can control notification permissions through your device settings and, where available, Little Dreams settings.

12. Profile photographs

If you choose to add a profile photograph to a child profile, the image remains stored locally on your device.

Little Dreams does not upload or store the profile photograph on our servers.

The photograph is used only for display within the app on the device on which it is stored.

Because the image remains local to the device, it may not automatically appear on another device unless you separately add it there.

13. Support communications

When you contact us for support, we may collect:

We use this information to investigate and respond to your request and improve our services.

14. Complaints

If you make a complaint, we may record information necessary to:

Where necessary, information may be disclosed to a third party involved in resolving the complaint, subject to applicable law.

15. How we use personal information

We may use personal information to:

16. Sensitive information

Some information entered into Little Dreams may be considered sensitive information or health information under applicable privacy law.

This may include information relating to:

Where required by applicable privacy law, Little Dreams will obtain consent to collect sensitive information or otherwise handle that information as permitted by law.

17. We do not sell personal information

We do not sell personal information about you or your child to advertisers or data brokers.

18. Advertising

Little Dreams does not display third-party advertisements within the app. We do advertise Little Dreams and its testing program on external platforms, including Facebook and Instagram.

On selected Little Dreams website pages, including the tester registration page, we may use the Meta Pixel (provided by Meta Platforms) to measure advertising performance. When enabled, this technology can record a page visit (PageView) and, after our registration service accepts a tester-registration form, a form-submission event (Lead). A Lead event does not mean the registrant has verified their email, been accepted for testing or qualified for a prize draw.

Meta may receive information such as the page URL, event type and time, browser and device information, IP address, cookie or pixel identifiers and other technical information. Meta may associate that information with its own users in accordance with its policies. Depending on the configuration and Meta's processing, these disclosures may involve personal information and processing outside Australia.

We do not intentionally send names, Google Play email addresses, form answers, email-verification links or tokens, or a child's sleep, medication or health records as advertising event parameters. We intend to restrict the Pixel to the relevant public registration pages and do not use child sleep or health records to create advertising audiences. We review the implementation to reduce the risk of automatic capture of form information or sensitive data.

We use advertising measurement information to understand whether campaigns produce registration enquiries, assess advertising effectiveness and improve recruitment. Any use for personalised advertising or audience matching must comply with applicable law and available visitor choices. To request that we stop using your personal information for our direct marketing, contact privacy@littledreams.com.au. You may also manage advertising preferences through Meta.

For more information about Meta's handling of information, see Meta's Privacy Policy. See section 35 for information about website tracking technologies and choices.

19. Analytics

Little Dreams may collect operational and diagnostic information to understand reliability and improve the app. The current Android app does not include the Google Analytics for Firebase Flutter package.

Depending on the service and your use of the app, diagnostic information may include:

We may also record specific app events to understand how features are used and whether they are functioning as intended.

Analytics information is used to understand overall usage patterns, identify areas for improvement and evaluate the performance of Little Dreams.

We do not intentionally include a child's name, sleep records, medication information or other sensitive child information in analytics events.

20. Cloud infrastructure

Little Dreams uses Google Firebase services to provide its cloud-based functionality.

These services currently include:

Little Dreams may use additional Firebase services as the app develops. Where this materially changes how personal information is handled, this Privacy Policy will be updated.

Child profile photographs are not stored in Firebase or on Little Dreams servers. Profile photographs remain stored locally on the user's device.

Information processed through Firebase may be handled through Google's cloud infrastructure in accordance with Google's applicable data-processing and security arrangements.

Little Dreams takes reasonable steps to configure and use these services in a manner consistent with this Privacy Policy and applicable privacy obligations.

21. Payment information

Where paid subscriptions are offered through the Apple App Store, Google Play or another payment provider, payment information is generally processed by that provider.

We may receive limited transaction information such as:

We do not ordinarily receive your complete card number from an app-store payment provider.

22. Disclosure to service providers

We may disclose information to contractors and service providers where reasonably necessary to operate Little Dreams.

These may include providers of:

We require service providers to handle information appropriately and only for authorised purposes, subject to their applicable contractual and legal obligations.

23. Legal disclosure

We may disclose information where required or authorised by law, including in response to:

We may also disclose information where reasonably necessary to protect the security, rights or safety of Little Dreams, our users or another person, where permitted by law.

24. Business transfers

If the Little Dreams business is sold, merged, restructured or transferred, information may form part of that transaction.

Where required, we will take reasonable steps to ensure that personal information remains appropriately protected.

25. Overseas processing

Little Dreams uses third-party service providers whose systems may store or process information both within and outside Australia.

Little Dreams uses Google Firebase and Google Cloud for core cloud services. The Little Dreams Cloud Firestore database is hosted in Sydney, Australia (australia-southeast1).

Certain other services used by Little Dreams may process information outside Australia. This includes OpenAI, which is used to provide certain artificial intelligence features. Information sent to OpenAI for these features may be processed through infrastructure located outside Australia.

Other server-side processing may also occur outside Australia depending on the region in which a particular cloud service is deployed.

Where personal information is processed outside Australia, Little Dreams takes reasonable steps to use reputable service providers and to ensure that information is handled consistently with this Privacy Policy and applicable privacy obligations.

The locations used by third-party service providers may change from time to time as their infrastructure and services change.

26. Data security

We take reasonable technical and organisational measures to protect information from:

Measures may include:

No electronic system can guarantee absolute security.

27. Account security

You are responsible for protecting your account credentials.

You should:

28. Data retention

We retain personal information only for as long as reasonably necessary to provide Little Dreams, meet our legal obligations, maintain appropriate business and security records, resolve disputes and carry out the purposes described in this Privacy Policy.

Information associated with an active account or child profile may be retained while the account or child profile remains active.

Certain records, including transaction, security and administrative records, may be retained for longer where required for legal, accounting, security or operational purposes.

Where needed to resolve complaints, demonstrate an agreed support outcome, address billing or refund disputes, or meet legal obligations, we may keep limited Help Desk tickets and their relevant correspondence after an account is deleted. These records remain restricted to authorised support administrators, are separated from the deleted login identity, and cannot be used to restore the deleted account or its child sleep data.

Our operational review periods, measured from account deletion, are up to 12 months for feature feedback, 24 months for general support, and 72 months for properly classified billing disputes or formal complaints. These periods are review limits, not a claim that each record is legally required to be kept. A documented active legal hold may suspend disposal while genuinely necessary. We remove unneeded support screenshots at account deletion and review retained correspondence for unnecessary personal or sensitive details. Records are securely deleted or de-identified when the relevant purpose ends.

When identifiable child sleep information is no longer required for the services, or where an account or child profile is deleted, Little Dreams may de-identify information that it wishes to retain for the research and product-improvement purposes described in section 37.

Little Dreams may retain de-identified sleep and usage data for research, statistical analysis, development and improvement of sleep algorithms, evaluation of sleep patterns, product development and improvement of Little Dreams.

De-identified information retained for these purposes will not include information that identifies, or could reasonably identify, an individual. Once information has been properly de-identified, it may be retained for these research and development purposes for an extended or indefinite period.

Backups may temporarily contain copies of information that has been deleted from active systems. Such information will be removed or overwritten in accordance with our normal backup and retention processes.

29. Account and profile deletion

How to request deletion of your Little Dreams account and associated data:

  1. Email privacy@littledreams.com.au with the subject Little Dreams Account Deletion Request.
  2. Where possible, send the email from the address registered to your Little Dreams account. If you no longer have access to that address, tell us which account you want deleted so we can help verify ownership. Do not send us your password or unnecessary information about a child.
  3. We may request reasonable information to verify that you are authorised to delete the account. We will then confirm the next steps and handle the request as promptly as reasonably practicable.

You may also initiate account deletion using the functionality provided within Little Dreams. The email method above remains available if you have uninstalled the app or cannot sign in. You do not need to reinstall the app to make a deletion request.

What is deleted: Following verification, deletion of an account includes its associated personal information that we are not required or authorised to retain, such as account details, authentication records, preferences and child-related records associated with that account, including sleep logs and medication notes where applicable. We will delete or de-identify those records as appropriate, subject to the limited exceptions described below.

Where a child profile is shared with other authorised account holders, some records may also be associated with their accounts. We will assess ownership and access rights before deleting shared records, and will remove the requesting account's access as part of its deletion.

Information that may be retained:

Retention periods depend on the relevant legal or operational requirement; we do not apply a single fixed period to all retained records. Such records are kept only for as long as the relevant requirement applies. Properly de-identified research data may be retained for an extended or indefinite period as described in section 28. Backup copies are removed or overwritten according to normal backup retention processes and are not ordinarily restored for continued operational use after deletion.

If a subscription remains active, deleting your Little Dreams account does not automatically cancel billing through Google Play or the Apple App Store. You must cancel it through the relevant store separately. This does not prevent you from submitting an account deletion request.

30. Access to your information

You may access much of the personal information associated with your account directly through Little Dreams.

You may also request access to personal information we hold about you by contacting us using the details in this Privacy Policy.

After we verify your identity, we may provide access to the requested information, including by making a data-export function available within your account so that you can download information associated with your account and authorised child profiles.

In some circumstances, applicable law may permit or require us to refuse access. If this occurs, we will provide an explanation where required.

31. Correction

If information we hold about you is incorrect, incomplete or out of date, you may request correction.

Many account and child profile details may also be editable directly within Little Dreams.

32. Export of information

Little Dreams provides functionality allowing users to export sleep records or reports.

Information exported from Little Dreams becomes subject to the security of the location, device, email account or service to which you export it.

You are responsible for protecting exported copies.

33. Children's privacy

Little Dreams is designed to be operated by adults for the purpose of managing information relating to children.

Children are not intended to create their own Little Dreams accounts.

We do not knowingly invite children to independently submit personal information directly to us.

Information about children is instead provided and managed by an authorised adult.

34. Marketing communications

We may send operational communications necessary to provide Little Dreams.

We will only send direct marketing communications where permitted by law.

Where required, marketing communications will provide a way to unsubscribe.

Service-related messages, security notices and essential account communications may still be sent where necessary.

35. Cookies and websites

Little Dreams websites may use essential technologies for website functionality and security, and other technologies for analytics or advertising measurement. These technologies can include cookies, pixels and similar browser identifiers. The mobile app may use device identifiers rather than conventional browser cookies.

The Meta Pixel, when enabled on our tester registration page, may send events and technical data to Meta even if you do not have a Facebook or Instagram account. Such data may be used by Meta in accordance with its policies and applicable law. Browser privacy tools and Meta advertising settings may offer some controls, but may not block all tracking.

Where consent or another lawful basis is required before optional tracking, we will provide an appropriate choice and honour that choice. Declining optional advertising measurement should not stop you from submitting the tester registration form. You may contact privacy@littledreams.com.au about advertising tracking, privacy choices and direct marketing opt-outs.

Because a privacy-policy notice alone does not prevent tracking code from running, we must implement any required consent and opt-out controls in the website itself.

36. De-identified and aggregated information

We may create information that has been aggregated or de-identified so that it no longer reasonably identifies an individual.

We may use such information to:

We will not represent information as de-identified where there is a reasonable likelihood that an individual could still be identified from it.

37. Research and product improvement

Little Dreams may use de-identified sleep and usage data for broader research, statistical analysis, product development and improvement of the services.

This may include using de-identified information to:

Before information is used for these purposes, Little Dreams will take reasonable steps to remove or alter information that identifies, or could reasonably identify, the child or account holder.

De-identified information used for research or product improvement will not include the child's name, the account holder's identity, email address, family identifier, internal child identifier or other information intended to directly identify the individual.

Little Dreams may retain properly de-identified information for research and product-development purposes for an extended or indefinite period.

Little Dreams does not authorise third-party artificial intelligence providers to use identifiable Little Dreams child information to train general-purpose artificial intelligence models, except where separately disclosed and permitted by applicable law.

38. Links to third-party services

Little Dreams may contain links to external websites or services.

We do not control the privacy practices of independent third parties.

You should review their privacy policies before providing information to them.

39. Privacy complaints

If you believe we have mishandled personal information, please contact:

Privacy Officer
Email: privacy@littledreams.com.au

Please provide sufficient information for us to understand and investigate your concern.

We will acknowledge, investigate and respond to privacy complaints within a reasonable period. We may contact you if we require additional information to investigate the matter.

If you are not satisfied with our response, you may have the right to make a complaint to the Office of the Australian Information Commissioner (OAIC) or another applicable privacy regulator.

40. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

The current version will be made available through Little Dreams or our website.

Where a change materially affects the way we handle personal information, we will take reasonable steps to notify users before or when that change takes effect.

41. Contact us

For privacy questions, requests or complaints:

Little Dreams
Mavbelick
ABN 97 551 721 959
Email: privacy@littledreams.com.au